Brian McGee, Co-founder, Brand Director

Brian McGee co-founded Nutritional Medicinals and was actively involved in every aspect of the company from development in 2005 through his exit from the company in 2018. As COO he played an integral part in R&D, identifying many manufacturers and sourcing of raw materials. Brian helped shape the company from the ground up. His training and compassion gave him the ability to communicate with both suppliers and management to quickly identify solutions to any challenge the company faced. Additionally, his 20+ years in international product brand development and design was called upon often to create and keep the Functional Formularies brand in the forefront, shaping the way for the future of functional foods. He developed all of the branding and graphics for packaging, print material, web site and trade show booths. Brian invested over twenty years with Cincinnati Ohio based LPK, one of the world’s largest brand identity development firms. In his time there he was an active part of the up-stream strategic planning, as well as project lead on multi-million and billion-dollar brands such as Bayer and Pampers. Part of his role involved coordinating projects between LPK’s North American and Western European offices, with stellar outcomes. Brian also developed and led corporate sustainability, social responsibility, and health and wellness programs.

He integrates his research and use of organic whole foods nutrition, yoga, Tai Chi, and the teaching of Qi Gong for health into every aspect of his work. He has also developed women’s empowerment presentations for the YWCA’s Girl’s Inc. Program. Brian holds a BFA from Ohio University, has completed advanced training in Dr. James Gordon’s Center for Mind Body Medicine (CMBM) stress reduction and trauma relief program, participated in CMBM’s Food as Medicine Program as well as studied and practiced Dr. Marshall Rosenberg’s mediation techniques also known as Compassionate Communication for over 8 years. He was a nationally registered EMT and formally volunteered at his local county fire department.